All Blacks legend Dan Carter has launched a new social challenge in partnership with Movember, urging his followers to #KEEPTHEBALLGOING for men’s mental health and suicide prevention this November.

The New Zealand rugby icon is calling on fellow sports stars and fans alike to share videos of them receiving and passing a ball 'in their most creative way' on social media, using the hashtag #KEEPTHEBALLGOING, to raise awareness of alarming male suicide statistics in New Zealand and across the globe. Carter commented 'I love New Zealand and all the support I received as an All Black. Our suicide statistics need to change, and I really want to help increase the awareness of such a significant issue, especially this year which has been challenging for so many'.